The Complete Email Octopus Guide: Everything You Need to Know

Understanding the Role of Email Marketing in the Digital Era

Email marketing is an essential component of modern digital marketing strategies, enabling marketers to establish personalised connections with their audience. With its broad reach and personal connection, email offers a unique opportunity for precise and focused communication. As businesses grow, managing these campaigns can become more complex and challenging. Effectively navigating the intricacies of audience segmentation, content personalisation, and performance metric evaluation is of utmost importance in order to constantly optimise campaigns. An advanced email marketing platform like Octopus can be invaluable in this context.

The Importance of Direct Audience Engagement

Engaging with your audience via email allows for personalised interaction, fostering a stronger connection with your customers. By analysing your subscriber list and tailoring content to match individual preferences, you greatly enhance the relevance of your messages. Personalisation is crucial in today’s highly competitive digital landscape, where generic messages often go unnoticed. Furthermore, email marketing platforms like Email Octopus streamline this process, enhancing the ability to handle and implement successful campaigns.

Challenges in Email Campaign Management

As the number of subscribers grows, so does the level of complexity in managing email campaigns. Managing these challenges requires a focus on maintaining high deliverability rates, complying with data protection regulations, and consistently engaging the audience with relevant content. EmailOctopus offers powerful automation capabilities and tools that address these challenges by simplifying campaign management. This allows marketers to focus on innovation and strategy instead of getting bogged down by technical details.

Why Choose Email Octopus?

Simplified Email Campaign Management

EmailOctopus is designed with a focus on user-friendliness, making it easy for anyone to use. The interface has been carefully designed to ensure a seamless user experience, simplifying the process of creating and sending campaigns. This simplicity maintains full functionality. Email Octopus provides a wide range of tools to help you efficiently develop, send, and monitor your emails. For example, the platform’s drag-and-drop email builder allows you to effortlessly create visually appealing emails, even without coding skills.

Scalability to Support Growth

One of the best things about EmailOctopus is that it can grow as needed. There can be anywhere from a few hundred to a few hundred thousand people on the app at the same time. It’s made to grow quickly, so the speed doesn’t change no matter how long the list is. Companies that want to grow must have the tools to do so without sacrificing quality or speed. This is called scalability.

Cost-Effective Solution for All Budgets

EmailOctopus offers exceptional value for its price, making it an incredibly attractive option for businesses of all sizes. The platform provides advanced features typically found in more expensive solutions, but at a much more affordable price. This affordability makes it accessible to small businesses, startups, and larger enterprises looking to maximise their marketing return on investment.

Leveraging Automation for Efficient Campaigns

Automation is a crucial component of Email Octopus, enabling you to effortlessly create automated workflows that enhance the effectiveness of your campaigns. Whether it’s sending welcome emails to new subscribers or re-engaging inactive users, automation ensures that your emails are delivered at the perfect time and include personalised content that meets their specific needs. With a focused strategy, we can effectively guide potential customers through the sales process and enhance engagement.

Seamless Integrations with Popular Tools

EmailOctopus seamlessly integrates with a wide range of third-party platforms, including WordPress, Shopify, and Zapier. These integrations are designed to optimise your workflow, allowing you to fully leverage your existing tools and data. By integrating with Shopify, you can automate product recommendation emails that are customised based on your customer’s purchase history. This will greatly improve the customisation of your campaigns.

Key Features of Email Octopus

Drag-and-Drop Email Builder

The drag-and-drop email builder is exceptionally intuitive, setting it apart as a standout feature of EmailOctopus. Using this tool, anyone can easily create visually appealing emails, regardless of their technical expertise. You can effortlessly drag and drop elements such as images, text boxes, and buttons into your email template. You have the ability to personalise them to align with your brand and organise them according to your preferences. This feature is extremely useful for marketers who want to focus on design and content without having to worry about the complexities of coding.

Responsive Templates for Any Device

EmailOctopus offers a diverse selection of responsive templates that have been meticulously designed to ensure they appear stunning on any device. It is essential to prioritise mobile responsiveness, as a significant number of email opens happen on mobile devices. These meticulously designed templates ensure that your emails have an aesthetically pleasing layout and function flawlessly on screens of any size. Having a consistent design can greatly improve the user experience and result in increased engagement rates.

Personalisation and Segmentation Capabilities

Personalisation is absolutely essential for achieving success in email marketing, and EmailOctopus truly excels in this area. Using the platform, you have the ability to personalise your emails by including dynamic content and merge tags. You have the ability to incorporate the recipient’s name, location, or any other custom fields that you prefer. Furthermore, the segmentation features allow for effortless categorization of your subscriber list based on various criteria, including behaviour, demographics, and purchase history. By customising your messages for each recipient, you can greatly enhance engagement and increase conversions.

Automation Workflows for Enhanced Efficiency

Using EmailOctopus’ automation features, you can easily set up workflows that automatically send emails in response to specific triggers or user actions. For example, you can set up a series of welcome emails for new subscribers, send reminders for abandoned carts, or initiate follow-up sequences after a purchase. Using these automated workflows, you can easily keep up a steady line of communication with your audience, cultivate potential customers, and boost your conversion rates. Why waste time with constant manual effort?

Advanced Analytics for Data-Driven Decisions

Understanding the impact of your email campaigns is crucial for continuous improvement. Using Email Octopus, you have access to a detailed analytics dashboard that tracks key metrics such as open rates, click-through rates, and conversions. By utilising these valuable insights, you will be able to evaluate the effectiveness of your campaigns, identify successful strategies, and make data-driven decisions for your future campaigns. Through diligent analysis and continuous refinement of your email marketing strategy, you can optimise your outcomes and enhance your return on investment.

Getting Started with Email Octopus

Easy Sign-Up Process

Getting started with EmailOctopus is a breeze. Check out their website and set up an account. They offer a free plan for new users and affordable premium plans with additional features. The sign-up process is crafted to be efficient and user-friendly, guaranteeing a seamless and stress-free experience.

Importing Your Subscriber List

Once your account is set up, the next step is to import your subscriber list. Email Octopus simplifies this process, allowing you to easily upload your list from different file formats or platforms. Furthermore, you have the ability to generate personalised fields that enable you to collect additional information about your subscribers. By utilising these fields, you can effectively segment your audience and tailor your communications to their specific needs.

Designing Your Campaign

Creating your campaign is a breeze with EmailOctopus’ user-friendly email builder or their wide range of ready-made templates. Customise the templates to match your brand’s style, include engaging content, and review your emails before sending them out. Our design flexibility ensures visually appealing emails that accurately represent your brand identity.

Personalisation and Segmentation Strategies

Maximise the effectiveness of your campaigns by leveraging EmailOctopus’ powerful personalisation and segmentation features. Tailor your messages to specific audience segments for maximum impact. As someone experienced in marketing analysis, you have the ability to craft engaging content that adjusts to subscriber information. By using merge tags, you can seamlessly incorporate personal details into your messaging. Additionally, segmenting your list allows for more targeted communication. Implementing these strategies can greatly improve the effectiveness of your emails, making them more engaging and impactful for your audience.

Setting Up Automation Workflows

Implementing automation workflows in EmailOctopus can greatly improve productivity and results. These workflows are carefully crafted to efficiently manage a range of tasks. They include sending onboarding emails to new subscribers, following up with customers post-purchase, and re-engaging inactive subscribers. With the implementation of automated processes, you can ensure a smooth and uninterrupted flow of communication, effortlessly guiding your audience through the customer journey without the need for constant manual intervention.

Monitoring and Optimising Campaigns

Stay on top of your email campaign performance with EmailOctopus’ comprehensive analytics dashboard. Keep a close eye on important metrics like open rates, click-through rates, and conversions to get valuable insights into how well your emails are performing. Utilise these valuable insights to guide your decision-making process and continually improve your email marketing strategy. By reviewing and refining your approach, you can achieve better engagement and higher ROI.

EmailOctopus is a highly effective and user-friendly email marketing solution that simplifies campaign management, increases engagement, and produces impressive outcomes. For marketers looking to enhance their email marketing strategies, this tool is a must-have. It offers a user-friendly email builder, customisable templates, efficient automation capabilities, and comprehensive analytics. Using EmailOctopus allows you to streamline your workflow, seamlessly engage with your audience, and achieve your business goals.

Why EmailOctopus is the Ultimate Solution

EmailOctopus is an exceptional email marketing solution that excels in its user-friendly interface, capacity to handle extensive operations, affordability, and remarkable features. If you’re looking to achieve success in your small business, marketing efforts, or larger enterprise, EmailOctopus provides the essential tools you need. Our platform offers seamless integrations, advanced automation, and comprehensive analytics to help you efficiently and effectively manage your email campaigns.

Take Your Email Marketing to New Heights

Take immediate action to enhance the effectiveness of your email marketing campaigns. Sign up today to experience the ease, scalability, and cost-effectiveness of EmailOctopus. With its robust features, you can take your marketing efforts to the next level, effectively captivate your audience, and successfully achieve your business objectives.

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FAQs

1. What are the main benefits of using EmailOctopus for email marketing?
   • EmailOctopus offers simplified email campaign management, scalability, cost-effectiveness, powerful automation, and seamless integrations with popular tools.
2. How does EmailOctopus handle large subscriber lists?
   • EmailOctopus is designed to scale seamlessly, maintaining performance and efficiency regardless of the size of your subscriber list.
3. Can I automate my email campaigns with EmailOctopus?
   • Yes, EmailOctopus provides robust automation features that allow you to set up workflows for sending targeted, timely emails based on user behaviour and triggers.
4. What kind of analytics does EmailOctopus provide?
   • EmailOctopus offers an advanced analytics dashboard that tracks open rates, click-through rates, conversions, and subscriber behaviour, helping you optimise your campaigns.
5. Is EmailOctopus suitable for small businesses?
   • Absolutely. EmailOctopus is cost-effective and provides advanced features accessible to small businesses, making it an excellent option for startups and growing companies.

References

• Sales Funnel Optimisation | How to Optimise Sales Funnel. https://getdigitalresults.com/search-engine-optimizations/seo-tips/sales-funnel-optimization/
• How to Create a Business Email with Shopify: A Step-by-Step Guide | Sleeknote. https://sleeknote.com/advanced/how-to/how-to-create-a-business-email-with-shopify-a-step-by-step-guide
• Barbie Gets a Brand Makeover: Did it work? – Spot Trender. https://spottrender.com/barbie-brand-makeover-work/

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The Article The Definitive Resource for Email Octopus Was Found On https://limitsofstrategy.com

 

The Article The Optimal Size For Your Email List – Getting Real Results was found on https://limitsofstrategy.com

Why Not Buying an Email List is Better

When you’re wanting to expand your business, it’s tempting to acquire an email list. What could be simpler than obtaining a pre-made list of names and email addresses?

Most business owners who are new to email marketing believe that purchasing an email list is acceptable. Building an email list from the beginning is time-consuming and difficult. This is why most firms end up purchasing an email list.

Buying email lists, on the other hand, is a bad idea. In this post, we will look at some of the reasons why purchasing an email list is detrimental to your organization.

It’s Illegal to Send Emails to People Who’ve Not Consented to Your Emails

GDPR consent guidelines [1] specify that you must obtain consent from the owner of an email address before sending promotional/marketing emails to them.

Purchasing an email list is not expressly prohibited. GDPR regulations, on the other hand, forbid you from sending marketing/promotional emails to those who have not given you their consent.

While many nations across the world have yet to execute GDPR rules, most people consider buying an email list to be a bad business practice.

You’re Spamming People With Junk Email

When you purchase an email list, you are spamming people [2]. People on your email lists would flag your communications as spam if they did not sign up for promotional emails from you.

This will result in your emails being blacklisted, thereby halting your email marketing activities. Not only that, but you’ll be reported as spam, and your company name may be banned.

Many individuals also buy lists from well-known spammers, which speaks poorly of their reputation.

Reputable Email Marketing Service Providers Prohibit Sending Emails to Bought Lists

The majority of respectable email marketing service providers [3] forbid customers from sending emails to purchased lists. This is due to the fact that purchased lists frequently contain invalid and forged email addresses, resulting in email deliverability issues.

These service providers require you to utilize just opt-in email lists, which will increase your email deliverability and help you safeguard your sender reputation.

If your organization is detected gaming in violation of these agreements, most service providers may ban your company from accessing their goods and software.

Most Email Lists That Are On Sale are of Poor Quality

Most companies benefit from email lists. A business owner is unlikely to sell an email list if they believe it has worth.

Most organizations that sell email lists have low-quality lists containing inaccurate or false email addresses, making it impossible to reach out to the intended audience.

Some of these email addresses are harvested off the internet by bots, and the majority of them are incorrect or do not exist.

With a low-quality list, you will not only struggle to build your consumer base, but you will also waste your time and money.

People on a Purchased List Don’t Know You

People on your purchased email list have never met you and are uninterested in your goods.

Building trust and relationships with your consumers is essential for email marketing. When you acquire an email list, you are denying individuals the opportunity to get to know you and your company.

Because people don’t trust you, it will be tough for you to offer your items or services. When you send them unsolicited emails, they are likely to unsubscribe or, worse, report your messages as spam.

You Will Harm Your Email Deliverability and IP reputation

When you acquire an email list, you should expect significant bounce and unsubscribe rates. This is due to the fact that the email addresses on the list are uninterested in what you have to offer.

This will impair your email deliverability [4] and IP reputation, making it harder to reach your intended audience.

When your deliverability and IP reputation are jeopardized, it might take months, if not years, to rebuild.

Other People Are Also Using The List You Bought

When you purchase an email list, you are not the only one who will use it. Other people are also sending unsolicited emails using the same list.

Most likely, the individuals you’re emailing are already frustrated by marketing emails from people they don’t know.

These receivers will not react to your emails and will designate them as spam or delete them immediately.

Final Thoughts

To summarize, purchasing an email list is not a smart idea for your business. It’s against the law to send unsolicited emails to people who haven’t given you their permission, and most people on purchased lists aren’t interested in what you have to offer. Not only that, but you’ll wind up spamming people, which will impact your email deliverability and IP reputation.

It is important to correctly construct your email list in order to generate trust with your consumers and increase your chances of selling your products or services.

References

[1] https://digitalguardian.com/blog/what-gdpr-general-data-protection-regulation-understanding-and-complying-gdpr-data-protection

[2] https://www.cisco.com/c/en/us/products/security/email-security/what-is-spam.html

[3] https://www.wpbeginner.com/showcase/best-email-marketing-services/

[4] https://www.campaignmonitor.com/resources/glossary/email-deliverability/

 

 

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How to Convert Website Visitors

Converting visitors into email subscribers is one of the most crucial tasks for any business. Email marketing is a fantastic method to stay in touch with your audience, advertise your products or services, and establish connections with current and prospective consumers.

With so many businesses fighting for customers’ attention, it may be difficult to stand out and persuade website users to provide their email addresses. This post will provide you with some pointers and ideas to assist you to convert your website visitors into subscribers.

Use Lead Magnets

Lead magnets are one of the most effective techniques for converting website visitors into email subscribers. Lead magnets [1] are rewards you provide to your audience in return for their email addresses. They can range from free e-books and white papers to special discounts and webinars.

The key to efficiently employing lead magnets is to make sure they are relevant and attractive to your target audience. If you give a white paper about marketing trends, but your audience is interested in gardening, they are unlikely to be interested. Tailor your lead magnets to your target audience’s interests, and you’ll be more likely to convert website visitors into subscribers.

Focus on Your Website Design

The design of your website has an impact on how successfully you convert website visitors into subscribers. A congested website is difficult to browse, which means your bounce rates will be high and your online visitors will not have the opportunity to sign up for your newsletter.

Use a simple design that allows your website visitors to easily view and engage with your opt-in forms. Make sure your subscription prompts are widely displayed on your website so that they can’t be missed.

Use a single call to action with a simple registration procedure so that your website visitors can easily subscribe.

Great web design takes into account the psychology of website users, so employ enough white space, clean lines, and easy-to-read typefaces.

Include a Call to Action

A strong call to action is one of the most efficient strategies to convert website visitors into email subscribers. A call to action is a term or phrase that instructs your audience on what they should do. “Subscribe Now” or “Sign Up for Our Newsletter” can suffice.

A call to action reduces choice fatigue [2], making it easier for your website visitors to know what to do next. Make sure your call to action is clear and visible. To bring attention to it, you might wish to use a brightly colored button or picture. Most essential, test it to ensure that it functions properly.

Set Up Lightboxes

Consider implementing lightboxes [3] on your website to enhance conversion rates. Lightboxes are pop-up boxes that emerge when a site visitor’s cursor hovers over an image or link. They are an excellent approach to pique your audience’s interest and get them to subscribe to your newsletter.

Lightboxes usually include a short message, a picture, and a call to action. They are a great technique to capture the attention of your website visitors and persuade them to subscribe to your newsletter.

Set Up Optins Strategically

Another strategy to boost your conversion rate is to carefully place your optins. Place your opt-in forms in sections of your website where visitors will be most likely to join up.

You may, for example, put them in your website’s sidebar or at the bottom of each page. You may even include them in a lead magnet or your website’s main menu.

The trick is to put them in places where your target audience will notice and use them. You want site visitors to be able to subscribe to your newsletter as easily as possible, so make sure your opt-in forms are straightforward to locate and use.

Use Exit Intent Popups

While pop-ups are considered to have a negative impact on user experience, when used correctly, they may be beneficial in increasing conversions. Exit-intent pop-ups are a tried and true approach for turning website visitors into subscribers. When a web visitor is about to leave your website, these pop-ups emerge.

They are an excellent approach to pique your audience’s interest and get them to sign up for your newsletter. You may increase the value of your exit-intent pop-ups by modifying the lead magnets for various groups.

Include a useful lead magnet in your exit-intent pop-ups to encourage visitors to reconsider their departure intent. Offer a promo code if you’re utilizing an exit-intent pop-up to gather sales leads, for example. If you’re utilizing it to grow your email list, you may give discounts or free ebooks.

Creating More Landing Pages

Landing pages are yet another effective method for converting website visitors into subscribers. A landing page is a single online page that is meant to entice a web visitor to do a certain action, such as signing up for your newsletter or purchasing your goods.

Landing pages are usually more concentrated than other pages on your website, with fewer distractions and more powerful calls to action.

Make the most of landing pages to boost your conversion rate and inspire more site visitors to subscribe. You may, for example, use a call-to-action button on other website pages to divert visitors to a landing page where customers are solicited for an email address.

You may also utilize numerous landing pages to give different incentives for subscribing to your list. You may, for example, develop a landing page for existing clients to offer them a discount on their next purchase. You may also provide a free ebook on a landing page for first-time website visitors.

A/B Test Your Web Assets to Optimize Your Conversions

A/B testing your online assets is one of the most effective strategies to boost your conversion rate. This implies that you compare two distinct versions of a web asset to see which one performs better.

While there are several split test methodologies [4] accessible, A/B testing may be used to evaluate various components of your website, such as content kinds, headlines, call-to-actions, lead magnets, and opt-in forms.

You may evaluate which combination of features is most successful in turning website visitors into subscribers by A/B testing your web assets and tracking the results.

References

[1] https://optinmonster.com/9-lead-magnets-to-increase-subscribers/

[2] https://unbounce.com/conversion-glossary/definition/decision-fatigue/

[3] https://blog.hubspot.com/website/website-lightbox

[4] https://blog.hubspot.com/marketing/how-to-do-a-b-testing

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What Is List Building and Why Is It Important?

List building is a critical component of every successful company strategy. Because there is so much material competing for consumers’ attention on the internet, most businesses now consider email marketing to be essential in order to maintain a direct line of communication with their customers. It is one of the most important traffic drivers and communication mediums for the vast majority of organizations nowadays.

Email marketing continues to be one of the most successful and effective methods of communicating and marketing today, even as most marketers shift their attention to fresh avenues of communication with their target audiences. According to research, email marketing provides a much better return on investment. Email marketing delivers an average of $36 in revenue for every $1 spent.

In this post, we’ll go over everything you’ll need to know to start building a list and using email marketing to promote your company.

An email list is a collection of email addresses from individuals who have given their permission to be contacted and to receive information on topics that interest them via email. List building is the process of increasing the number of people who receive your emails.

When you construct a list, you are collecting email addresses from individuals who are interested in what you have to offer. The ability to engage with your customers and followers on a regular basis makes an email list a significant tool for any business.

Importance of Building an Email List

Email Lists Help You Build Relationships and Trust With Customers

Earning the confidence of your prospects and developing a connection with them is possibly one of the most essential reasons why you should create a mailing list for your business. Only a small percentage of individuals will agree to collaborate with you the first time they meet you. It takes time for them to determine whether or not they can put their faith in you and whether or not your services/products are worth their money.

The capacity to demonstrate that you understand your target customer’s wants, issues, or desires is the foundation of any effective marketing strategy.

The use of an email list will assist you in building trust with your readers by providing them with important information and free resources.

Email Lists offer a Direct Communication Channel With Your Customers

An email list allows you to communicate with your consumers in a more direct manner. Other social media platforms utilize algorithms to select who will see your post on their platforms. This means that you have no influence over the number of clients who view your advertisement.

On the other side, your email will be seen by a large number of individuals on your mailing list. They will have complete power over whether or not to read your emails, which is in contrast to social media algorithms, which make judgments on people’s behalf on social media platforms.

Email Marketing is More Effective in Marketing Messaging Compared to Other Communication Channels

When compared to other communication channels such as social media and paid advertising, email marketing is more effective. Paid advertising may be extremely expensive, and it is difficult to track its effectiveness.

Marketing communications sent via social media are also proven to be less successful than traditional marketing methods.

When compared to other marketing channels, email marketing provides a much better return on investment. Email marketing delivers an average of $36 in revenue for every $1 spent. [1]

You Own 100% Of The Traffic

Every time a visitor comes to your website, you have an opportunity to turn them into a qualified lead. In recent data, it has been shown that the average conversion rate of an eCommerce website [2] is 2.86 percent. Through email marketing, you may increase the conversion rate of your website by establishing trust with your audience and providing them with important information. In light of the fact that email marketing generates a substantially greater return on investment than other kinds of online marketing, it is probable that email marketing will become one of the primary sources of traffic to your website in the near future.

How to Get Started with List Building

Knowing the necessity of list building, it’s time to discover the steps to take the first step in the process. The most important thing is to collect the email addresses of your intended audience.

Understand Your Audience and What They Want

In order to successfully launch a list-building campaign, you must first identify and understand your target demographic and what they desire. Having their email address will allow you to offer valuable and interesting material that will force them to give you their email address.

Create a Lead Magnet

You may obtain an email address from your prospects by providing them with a free resource known as a lead magnet. It’s generally in the form of a PDF, guide, or video that your audience finds useful enough to resist.

Your target audience’s perception of value is subjective. A lead magnet can be beneficial in the sense that it is amusing, informative, inspirational, or provides a solution to a problem for the person who receives it.

Your lead magnet could also be something else, such as a swipe file, checklist, tutorial, sample chapter of a book, a service free trial, cheat sheet, report, resource kit, or something else completely different.

Get an Email Service Provider

You’ll need an email service provider after you’ve created a lead magnet, which is the following step.

Using an email service provider (ESP) means using a dedicated solution to create and manage your email marketing campaigns.

Email service providers are required for marketing purposes and to comply with anti-spam legislation in your nation.

The unsubscribe link makes it simple for subscribers to remove themselves from an email list. Sending bulk emails to a large number of individuals without using an email service provider will also result in you being identified as a spammer by the receiving end.

ESPs allow you to;

• Set up signup forms and collect emails on your website
• Automate your email marketing
• Collect and analyze data for tracking subscriber behavior.

Some typical email service providers include; ActiveCampaign, Aweber, ConvertKit, and MailChimp.

Create An Opt-In Form/ Landing Page To Capture Email Addresses

In order to begin collecting email addresses, the next stage in your list-building process is to establish opt-in forms and landing pages.

The term “form” refers to a tiny webpage on which your visitors’ name and email address are requested in return for something of value, such as a lead magnet or free material.

In addition to your website and blog, you may post opt-in forms at the conclusion of your material and on your social network accounts, among other locations.

A landing page is a separate web page that has been created expressly for the purpose of collecting email addresses. It often includes an attention-grabbing title, a brief description of the lead magnet you are giving, and a form for visitors to fill out with their email address.

Conclusion

To summarize, list building is crucial for any type of organization.. Building a list can assist you in launching email marketing campaigns for your company, improving conversion rates, and increasing your return on investment. You’ll be able to start creating your business’s mailing list once you’ve learned about all of the factors that are important.

References

[1] https://www.litmus.com/resources/email-marketing-roi/

[2] https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry

 

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